The Growth Handbook

Growth isn’t a game of silver bullets or one size fits all solutions. It’s about connecting more people to the value of your product, so they become loyal, long-term, paying customers, who share it with others. This book features industry-tested advice for doing just that.

You’ll learn:

• How to pinpoint your product’s magic moment – and ensure users experience it as quickly as possible.

• Why retention is the most powerful growth lever your business can pull.

• The do’s and don’ts of growth experiments and the metrics you’ll need to measure their success.

• Actionable advice for driving word of mouth from your most influential users.