Nessa Morrissey

Explore the differences between a help desk and a service desk, and see how both provide customer service for internal and external customers.

Before a customer buys from your brand, they will go on their own journey to the path to purchase. It’s important to understand that experience.

Your customer satisfaction questions answered. Learn more about vital customer service satisfaction metrics like CSAT, NPS, CES, and churn rate.

Find out how call centers work, how technology helps them operate efficiently, and how they contribute to customer service and the customer experience.

Customer lifetime value (CLV, or CLTV) represents the total estimated amount a customer spends on your company in a lifetime.

A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and/or customer loyalty.

A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it.

Customer service is the support provided to a customer before, during, and after the sale of a product or service.

Workforce engagement management (WEM) refers to the technology used to increase engagement among its customer service employees.