Intercom on Product Management

Success starts with a great product. Building a great product should be the first focus of every startup. This collection of lessons offers our guidance on the tough decisions you will face as a product manager.

Product management requires a relentless focus on cohesion. You have to ensure that how a product is designed, engineered, named, branded, and marketed is all united under a single vision.

This book provides actionable frameworks for navigating the hard choices along the way, so that you can ship a product that people want, and will use time after time.

You’ll learn:

• How to evaluate your current product and spot areas for improvement.

• Why “no” is the most important word in a product manager’s vocabulary.

• How to roll out new features and actually get them used by customers.