Marketing Articles On Inside Intercom

Marketing 11 min read

How to use in-app messaging to retain your best customers

In-app messaging is a key component of a strong customer engagement strategy. Here’s how to make it work best for your customers.

Lauren Cassidy

Editor, Intercom

Marketing 24 min listen

Web form specialist Caroline Jarrett on designing surveys that work

Scale by Intercom 26 min listen

HubSpot’s CEO Yamini Rangan on ditching the funnel for the Flywheel

Marketing 8 min read

5 quick ways to improve your e-commerce customer experience

Marketing 9 min read

Best practices for designing effective and engaging surveys

Marketing 28 min listen

G2’s CMO Amanda Malko on the latest trends in software buying

The typical software selling strategy is dead. In a market where there is less and less time to influence customers’ decisions, can customer marketing help companies get ahead?

Liam Geraghty

Audio Content Producer, Intercom

Marketing 11 min read

What is first-party data?

As third-party data cookies become a thing of the past, discover how Intercom already thrives on first-party data to create great customer experiences.

Lauren Cassidy

Editor, Intercom

Marketing 9 min read

How to ask your customers great questions and gather actionable feedback – 3 key takeaways

We recently hosted the debut session of our CX for Growth webinar series, with guests Great Question. Here are three of the most important takeaways.

Alan McGlinchey

Startup Partnership Manager

Anna Griffin Chief Marketing Officer Intercom AdWorld 2022

News & Updates 3 min read

Mass market, nano media: The future of marketing is engagement

Anna Griffin, Intercom’s CMO, recently spoke about the future of engagement at AdWorld. If you didn’t make it, here’s a recap so you can catch up on what you missed.

Anna Griffin

Chief Marketing Officer, Intercom